The poster on the left is a real big issue poster featuring musician Will.i.am. In this advert, layout is used interestingly with the the focal image of Will in the middle and a variety of quotes around it. The other stories are in a small font at the bottom of the poster. This makes the focal image clear on an initial glance with the variety of interesting quotes around it used to get readers to read on. The coverline is also placed directly in the middle at the bottom of the page; the reader's eye going directly from the focal image to the coverline and then elsewhere. In this way the cover allows the reader to see exactly what's most to least important. In my poster I have also made sure the focal image is large and clear, however I have put it in the bottom right corner of the page to give it a more relaxed less in your face feel. The use of this placement has meant that I also placed the logo and tagline in top left to contrast. This was to make sure everything had its own place as well as to effectively fill up the page. The main coverline is written through the focal image, the text seemingly going below the arm of the main actor, creating a unique design as well as making it clear that they are the focus of the cover. The official cover uses a font which coincides with the mosaic look of Will himself, it's a font which has a futuristic feel to it whilst staying relatively sleek and high quality. The coverline of "My Voice Will.I.Am" has the Will.I.Am as the largest font on the whole page making it especially clear both what the reader should look at first as well as showing who the person on the cover is. My cover uses font sizing in the same way however uses a different font for the main coverline than for the smaller one this is just as another way to clearly show what the order of importance of the coverlines. The font used on the pricing and selling line are the same as is used in the official covers, with the use of bold, simple black or white writing. The focal images for both covers are similar, with a shot of an artist with the background keyed out, these images are the largest part of the cover in both. There are clear differences however, though they both stylise the photo, the official cover shows the face to be made up of a variety of different colored polygons which help with the futuristic, professional look they're going for. My cover uses a simple stroke around the focal image, with the arm also edited to go over the text, this is a lot more subtle and just helps with the more cartoony light hearted feel of the cover. The official cover only uses 4 main colours a red-orange gradient, white and black. The gradient creates a colourful background for the white/black text to stand out boldly on, whilst also catching the eyes of people who just catch a glimpse of the cover due to the stark colours used. The red/orange also give the cover a clear character; ideas of action and power are connoted through only the use of 2 colours. My cover instead uses a more toned down blue gradient for the background as well as white and black text. The text being black and white again helping make it readable on top of the background whilst not distracting too heavily from the other elements of the page. The blue background also helps give it a more mellow, calm feel as is the general theme throughout the cover. The official cover lacks original writing, with most of it being presumably quotes from Will.I.Am himself, with the only original language being the main coverline as well.
