Blog post 6: Research into existing TV commercials (other genres)

To get a broader idea of general advert conventions we looked into other genres of commercial. We also got more ideas for an engaging advert idea as we had a wider range of ads to study. This also allowed us to get conventions of other ad genres meaning we knew how to add genre hybridity to our ads if we wanted to. I did this research generally through YouTube and collated it into my already existing YouTube playlist in order to be able to go through all of them in one place. The TV was also another source for a wider range of adverts.

The bizarre 2013 Oreo Superbowl TV commercial 

There were clear differences within the various ad genres with general food adverts making sure to zoom in on the food and make it look really nice whereas technology ads were more likely to have minimalist shots of the product and shots of people using it. Despite this looked at conventions across all ad types which included catchy slogans as well as use of intertitles or end titles. One ad in particular caught my attention being the Oreo super bowl advert which had very clear instant placement of its product as soon as the ad opens as well as a use of over dramatic fast paced action throughout. This combined with use of special effects made the advert especially eye-catching. This was combined with the humorous concept of the ad (a lot of people causing mass chaos whilst staying quiet as it's set in a library) to overall make it stick in our minds.






This was very much useful to my final advert as it only confirmed what we previously thought the conventions of TV ads were by watching a wider range of adverts. This also meant I was able to look at a larger variety of ideas to incorporate into my own advert and I used many of these  typical ad conventions; ie title cards and voice over in my own advert as seen in these other adverts.